Monday, 9 April 2012

How Did You Attract/Address Your Audience?

Due to Jamie being rather nervous when we were filming this clip, she had to makes notes, so she remembered. So you can probably tell that she is reading her notes, she made in order for her not to forget what she wanted to say.





Reflection: I thought it would be a good idea to do a brief character profile on my friend Jamie who is include in this clip above, as she mentions in her post that she is an aspiring musician. Jamie is a 17 year old female student, who is currently an aspiring singer songwriter. She has just started to learn the guitar, so she would most likely find this magazine helpful, as it gives her top tips on how to play the guitar, as well as aspiring advice to help her achieve her dreams. Jamie is forever on the Ipod and loves listening to the latest acoustic music, so I believe that the magazine would help keep up updated, as there are sections in my magazine that are specifically for this purpose. She spends quite a lot of her time practising on her guitar now (in the garden or in the field near where she lives), learning acoustic songs as well as looking in HMV for new songs. Instead of her having to look in HMV hoping to find some new acoustic artists and songs, she could just read this magazine and find out everything she would like to know.

Friday, 6 April 2012

What Kind Of Media Insititution Might Distribute Your Media Product?

Going back to my media institutions post, where I researched what distributors and publishers were out there currently, I decided that Oyster House Media LTD was the best choice. This was due to the fact that they publish and distribute magazines such as:
  • Acoustic Magazine
  • Guitar Buyer Magazine
  • Base Guitar Magazine
  • Drummer Magazine
  • RIB Magazine 

I thought it would be the best option as these magazines have been successful under this distributor due to having specific experiences with selling these type of publications. However, after further analysis, I thought that Bauer Media Group or even IPC Media would be good companies to choose from to help make my magazine a more mainstream, thriving publication like other existing ones they produce currently. 


After comparing IPC and Bauer Media Institutions against one another, I decided that Bauer Media Group would be best, as is a comglomerate company, that does not distribute the same genre of music my magazine is aimed at cureently. Therefore, I believe that my product would be more successful under this management because it is different from there other publications they produce such as Kerrang, Q, Empire, Mojo etc, meaning they could concentrate on focusing on my target market a lot more successfully. Although they may be have much experience in this music genre, this company distributes some of the most successful magazines in the world i.e. Empire with 745,000 copies purchased every month. Considering my magazine is bi-monthly, this is another reason why I would choose this distributor due to the fact is has such high success with its bi-monthly magazines.
Additionally, acoustic magazines are usually a rather niche market, therefore I believe this company could help fill the gap in the market for a new fresh acoustic magazine, making it more or a mainstream genre. This would appeal to the younger audiences, in comparison to the older generation ones that exist already such as "acoustic" magazine (which is primarily for males). Another reason why I think this institution would be best suited for my magazine, is that the other publications it does distribute, are roughly around the same age range as my target audience, compared to my original option of Oyster House Media, who produce magazines for more the older male generation. 
The kind of place that may wish to distribute my magazine are retail services such as WHSmith. In WHSmith there are a variety of magazines that are available, and it would be a perfect place to attract the attention of my intended audience When researching, I went into different stores and noted down the magazines that they sold. Out of all the shops that I went in, WHSmith was the only store that sold a wider range; others stuck to fashion, celebrity, male interests, puzzle, and a very slim choice of each genre were available. Newsagents may be less likely to distribute my magazine as the demand for Acoustic magazines is not as high as other magazines. For example, TV Guides, Celebrity Gossip, Fashion and Rock magazines; newsagents will only distribute the most popular magazines. Therefore, I believe WHSmith would be my best bet.


Sunday, 1 April 2012

Evaluation

Now I have completed my final drafts, I am now going to move on to the evaluation stage of my magazine!

The Four F's On My Magaizne

Looking back at my previous posts, I realised I had done many media terminology and theories posts, but not really explained how I took these on board when producing my own music magazine.

Therefore, I thought it would be a good idea to look back at previous media terminology posts, such as The Four F's.

Function: This is what the magazine objectives are and for my magazine I believe the main purpose for my magazine is not only to entertain the reader and up to date them with the latest acoustic music, but to provide them with performing tips and helpful advice to help the aspiring acoustic artists, on their way to achieving their dreams. My magazine, also include, interviews for existing acoustic artists and a new star to show them that they too can do it, if they put their mind to it and if they don;t know where to begin, this magazine could give them a help start on the right direction.

Formula: This is what is included in the magazine and in my publication there are 36 pages. Throughout the magazine ages, I kept continuity with the same old paper style within each page, as well as using the same fonts "Bell MT" for the serif  font gives an "acoustic edge" that I used many for the context of contents page, my banners on my front cover and the "exclusive" on the double page spread. I ensured that my sell lines where similar to typical acoustic magazines, as the majority of people read them magazine so far, due to the fact there are not many existing products out there. Therefore, including performance tips sections, advice, interviews and reviews, all link to the stereotypical sell lines of an acoustic magazine, but appealing to more of a younger generation. I ensured that the mise en scene included in my photos were all natural looking, as this is what you would stereotypically find in acoustic music videos and acoustic artists photoshoots.

Frame: This is the guttering and margins for printing. Due to the fact that I used Desktop Publisher for creating my magazine, it has a template of an A4 piece of paper, so when it comes to printing it will fit an A4 piece of paper, which is about 210mm by 297mm.

Format: As I have mentioned throughout my posts and in the "formula section" I believe that continuity is key, especially in new issues of a magazine, so the audience know what to expect to look out for in the next issues. The main feature I kept the same was the old style paper, as I felt that the less is more effect is represent by this genre. As you expect acoustic songs to just had the artists voice and guitar, there aren't many instruments involved, so you could say this was rather simple music, however, it leaves a lastly impression on the listening to it is therefore effective.

Conclusion:
Overall, I would say that I took the Four F's into consideration, without probably even realising have the time, as I have kept to the typical conventions that would feature in music magazines in general, as well as existing acoustic ones too.